The CRM built for manufacturer's reps.
Manage manufacturers, territories, commissions, field activity, and distributor relationships in one system shaped around rep-agency work.
Free 14-day trial. No credit card required.
Tired of CRMs built for enterprise sales teams?You're not alone.
Features designed around the challenges of managing multiple manufacturers, territories, and distributor relationships.
Give manufacturers scoped, read-only access to shared sales data, activity logs, and pipeline information without exposing the rest of your CRM.
Build territory-aware routes using account locations, cadence goals, and account health. Turn a set of stops into an ordered field route.
Track agency receivables and commission rates by rep and manufacturer. Compare expected and received commissions in one place.
Import accounts, contacts, activities, and opportunities from RepFabric, Salesforce, HubSpot, Zoho, Pipedrive, or spreadsheets with guided column mapping.
Health scores use activity recency and engagement to surface accounts that may need attention.
Install SynCRM as a PWA on your phone. Log calls, visits, and activities from the field, including voice transcription.
Gamified engagement tracking. Build habits, maintain momentum, and celebrate consistency. See team streaks at a glance in Team Hub.
Agency activity feed, performance visibility, leaderboards, and team-wide analytics in one shared view.
Export accounts, contacts, projects, and activities as CSV, with a 10,000-row cap per export.
Google Calendar sync with CRM context. Review account history, health score, and open opportunities before a meeting.
Connect Gmail and backfill up to seven days of conversation history for use in SynCRM.
Queue activity logs for replay after reconnecting, and read cached accounts, contacts, and visit cadence data without a connection.
Create activity logs offline and replay them after reconnecting, with idempotency protection against duplicate submissions.
Read cached accounts, contacts, and visit cadence data from your device while offline.
Organize account coverage with A, B, C, and D cadence tiers and scheduled recalculation of visit status.
Review overdue and due-soon accounts alongside the tier distribution across your territory.
Record visits for multiple accounts in one workflow and update cadence history.
Managers can review cadence status and tier coverage across their team.
Import files from RepFabric, Salesforce, HubSpot, Zoho, Pipedrive, or plain spreadsheets. Guided column mapping helps align accounts, contacts, activities, and opportunities with SynCRM.
Stop emailing spreadsheets. Stop giving manufacturers access to your entire CRM. The Principal Portal shares sales data, activity logs, and pipeline visibility through scoped, read-only access.
Start with a 14-day trial and explore the workflows built for manufacturers' rep agencies.
Free 14-day trial. Import from RepFabric, Salesforce, or spreadsheets.